According to Dave Meltzer on the Wrestling Observer Radio, they are using the same playbook and formula that they used during the storyline of Brock Lesnar and Goldberg. When Braun Strowman man-handled Brock Lesnar last Monday night on Raw, it was similar to when Goldberg was man-handling Brock Lesnar during their storyline.
When their storyline was over, it was Brock Lesnar who ended up victorious. It was also stated that Paul Heyman once again appears to be largely involved and responsible for the creative aspect of the Lesnar-Strowman buildup.
Source: Wrestling Observer Radio
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