Roman Reigns is the new number 1 merchandise seller in WWE. Up until recently, even as a part-time performer, John Cena was the top seller but Reigns has surpassed him. It’s no surprise since Cena is only making rare appearances on WWE TV these days.
Going forward, Reigns is booked to face Bruan Strowman at the live events so it looks like Reigns vs. Strowman is planned for the Hell in a Cell pay-per-view, possibly inside the cell.
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