The European Commission today announced the winner of a competition to design a new EU-wide logo for organic food – a leaf formed from the stars of the EU.
The logo, known as the Euro-leaf, will be compulsory on all EU pre-packaged organic foods from 1 July this year.
There are already logos in the EU’s member states denoting organic food, but Mariann Fischer Boel, the European agriculture commissioner, said an EU-wide logo “will make it easier for consumers to recognise organic food whichever country it is from”.
The winning design, by Dusan Milenkovic, a student from Germany, was chosen by the general public in a contest that attracted around 130,000 votes. In all, Milenkovic won 63% of the votes cast for the shortlist of three, selected from over 3,500 entries.
Milenkovic’s design features the 12 EU stars in the shape of a leaf on a green background.
The designer will receive €6,000 in prize money, while the two runners-up will receive €3,500 and €2,500 respectively.
Announcing the winner in Brussels today, Fischer Boel said that the roll-out of the logo would be accompanied by a campaign to promote organic food.
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