Jil Sander designer Raf Simons has created a new accessories line for the brand, which is undergoing changes since its sale by Prada Group last year. In September of last year, Giuseppe di Nuccio joined the company from Burberry to act as manager of the accessories department. Since then a team of 15, soon to become 20, has been hard at work creating a collection of bags and shoes for both men and women. “I want to make the accessories fashion-driven and edgy because they should be the perfect counterpart to a beautiful and longer-lasting cashmere coat,” Simons told WWD.
The brand will also open its first accessories-only store in Moscow by the end of this year. In 2005, accessories represented about 15 percent or $23.4 million of the brand’s total sales. Chief executive Gian Giacomo Ferraris aims to double the amount to 30 percent of sales. Footwear prices will range from $364 for a pair of ballerina flats to as much as $10,000 for a pair of handcrafted boots, while bags prices will range from $377 to $1,950 for a large leather bag.
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