Topshop US launches e-commerce site despite store delay

Topshop has launched its American e-commerce website, despite delays to its New York SoHo store opening. Topshop.com debuts in the US to coincide with the launch of the seventh Kate Moss for Topshop collection. The first customers to the site will receive a free Kate Moss charity T-shirt. Over 300 new products a week are expected to be added to the site.

Topshop US has delayed its SoHo flagship opening to November, instead of mid-October as originally hoped. The New York store, Topshop’s first in the U.S. and highly anticipated considering the retailer’s reputation in Europe as a mecca for directional high street fashion, is racing to launch in time for Christmas selling.

The SoHo store, at 478 Broadway, will be a 40,000-square-foot haven of fast fashion merchandise on four selling floors with glossy shelving, futuristic lighting tubes and a DJ booth, both suspended from the ceiling, an “army” of mannequins, a shoe lounge, 32 changing rooms, and a VIP suite for celebrity clientele.

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