English jean label Lee Cooper announced the signage of a new license deal with British sportswear brand Sports Direct. Together with the sport retailer, Lee Cooper will launch its Lee Cooper Sport range.
Launched in 1908, Lee Cooper has over 100 years of denim expertise. The range is denim based but the injection of traditional sport clothing elements will give the collection a sporty feel to it.
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The collection takes its inspiration and references from popular British sports such as cricket, football and rugby and includes performance fabrics and fits. It will feature childrens, mens and womenswear, as well footwear, a new product category by Lee Cooper.
The products will carry its own logo designating it as Sport and will be in store in July 2009.