King’s Road Sporting Club expands online

Independent sports retailer King’s Road Sporting Club (KRSC) launches a new e-commerce site offering its brands to customers across the UK. The company established in 1994 specialises in men’s and women’s activewear and swimwear. The new site, designed and built by Eurostop, enables customers to purchase a select range of the company’s brands some of which are not readily available in the UK. KRSC uses Eurostop’s retail management system, e-rmis and e-pos to manage sales and stock in its London store.

KRSC has set up the website as a self-contained branch with its own stock system. Since the company sells only small quantities, it does not hold large volumes of stock and uses the automatic re-ordering system to ensure stock levels are managed, freeing up the buyer’s time to focus on sourcing new products.

KRSC plans to utilise the customer loyalty functionality within the website to promote special offers and new products to particular customers. The stock range will also be increased as the company offers its suppliers the opportunity to provide product details for the site, while still maintaining the company’s reputation for stocking items that are more exclusive.

Most of KRSC’s activewear comes from the USA and selected suppliers from Europe. Brands include Deha, One Step Ahead, 5th Street, Yoga Bella, Nike, Casall, Venice Beach, Shock Absorber, Gore and Odlo. Swimwear is mainly sourced from America, Australia , New Zealand as well Europe and Brazil and is sold on an all year round basis.

Image: Seafolly available from King’s Road Sporting Club

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