Chufy x The Luxury Collection: Dubai

Fashion Designer Sofía Sanchez de Betak, founder of ready-to-wear line
Chufy, has unveiled her second capsule collection with the Luxury
Collection Hotels and Resorts, inspired by the Arabian Desert.

The Chufy x The Luxury Collection: Dubai is inspired by Emirati art and
culture and “translates the indigenous destination experiences of Dubai”
adds Sanchez de Betak, New York-based art director and fashion consultant
in a statement, from the “Emirate’s vibrant culture, authentic local
experiences including a desert safari, falconry, and visits to traditional
old souks”.

The design narrative of the ready-to-wear line is centred around the
UAE’s national animal, the oryx, a local antelope species, and is
influenced by the natural surroundings of Al Maha, a Luxury Collection
Desert Resort and Spa and Grosvenor House, a Luxury Collection Hotel.

The 54-piece collection includes an array of ready-to-wear separates,
from lightweight blouses, kaftans and tunics, to flowing pants and
jumpsuits in a rich colour palette of lush greens, browns, and reds are
mixed with golden embroidery and vibrant oranges, yellows and blues to
reflect the “striking desert landscapes,” as well as Emirati motifs, such
as oryx, camels, and palm trees.

These lightweight pieces have been designed to perfectly suited for days
spent exploring in the sun, while ankle-grazing skirts and dresses, coats
and sweaters can be layered for the cooler desert nights.

“The Luxury Collection’s hotels and resorts are such unique expressions
of their locale, and exploring this destination through the lens of their
properties was eye-opening,” said Sofía Sanchez de Betak. “The UAE is a
country of unconventional architecture with many awe-inspiring and opulent
buildings, and The Luxury Collection is able to showcase the destination’s
captivating contrast between desert and city experiences. Dubai, and on a
larger scale, the UAE, has solidified itself on the global map as a travel
destination, yet it’s amazing to see how this country and culture remain
deeply rooted in its rich history.”

The Luxury Collection unveils its second collaboration with Sofía
Sanchez de Betak

Anthony Ingham, global brand leader, The Luxury Collection, added: “Much
like The Luxury Collection, Sofía is passionate about exploring new
destinations, sharing unforgettable indigenous experiences, and embracing
perspectives that allow people to connect with travel and the world around
them in a new way.

“This creative ability, deep understanding of what it means to be a
world traveller and Sofia’s adventurous, effervescent spirit have made her
the ultimate Global Explorer. Sofia has already shared so much about Greece
and Japan through her exploration with The Luxury Collection, and we are
excited to see her showcase the highly unique cultural experience of Dubai
in this latest collaboration.”

The Chufy x The Luxury Collection: Dubai, marks the second fashion
collection Sanchez de Betak has created in collaboration with The Luxury
Collection, the debut 36-piece collection focused on Japan inspired by the
tradition in Japanese culture, anchored in classic silhouettes and
eccentric patterns.

Chufy x The Luxury Collection: Dubai launches this month and will be
exclusively available on Moda Operandi, Galeries Lafayette, Le Bon Marché,
Browns, Bergdorf Goodman, The Webster, MatchesFashion, The Luxury
Collection Store and Chufy.com.

Image: courtesy of The Luxury Collection, part of Marriott
International, Inc.

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