Howe admits Bournemouth are suffering an identity crisis

Eddie Howe fears Bournemouth are losing their “identity”.

Following a fine start to the season that took the Cherries into contention to challenge for European football, their present run of only one victory from nine means they have slid to 13th and remain at risk of finishing even lower.

They took the lead in Saturday’s 3-1 defeat at home to Burnley before being outplayed, demonstrating little of the classy football Howe has long encouraged and leading their manager to fear they have lost their way.

It does rather feel as though the Premier League’s longest-serving manager could be coming towards the end of his tenure.

Although it does not rather feel as though Manchester United or Chelsea will come calling.

The 41-year-old recognises that, without a swift improvement, Bournemouth’s season will become a disappointment – after it had the potential to be the best in their history.

He said: “You are looking week in, week out to see a clear identity, a clear way of playing, knowing you are improving every game.

“But in recent weeks we haven’t seen the clear philosophy we want, and that hurts me more than anything. So we will have to go away and figure out why we are not seeing that and work towards definitely delivering a better product.

“We are going to have to review everything we do.

“Very few times have I felt like this during my management career when I’ve looked at a team and not been able to see what we’ve worked on.”


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