'Too Dangerous to Exist': Coalition Calls for Ban on Private, Corporate Use of Facial Recognition

A coalition of more than 20 human rights organizations released an open letter Wednesday morning calling for a total ban on private and corporate use of facial recognition, an invasive technology that the groups characterized as discriminatory and “too dangerous to exist.”

While campaigners have typically focused on the civil liberties threats posed by government and law enforcement use of facial recognition, the rights groups’ new letter demands that businesses be barred from using the technology as well, warning that proliferation of face surveillance in the private sector would have serious privacy consequences for workers and consumers.

“The troubled record of facial recognition technology in identifying darker skinned people and youth poses severe dangers for people too often criminalized.”
—Tracy Rosenberg, Oakland Privacy

“In a world where private companies are already collecting our data, analyzing it, and using it to manipulate us to make a profit, we can’t afford to naively believe that private entities can be trusted with our biometric information,” the letter reads. “We call on all local, state, and federal elected officials, as well as corporate leaders, to ban the use of facial recognition surveillance by private entities.”

The groups cite several examples of corporations using facial recognition in ways that threaten workers’ rights, including Amazon’s requirement that delivery drivers consent to allowing the company’s artificial intelligence-equipped cameras to collect their biometric data and surveil their activity on the job. The coalition also points to Apple’s facial recognition scans of its factory employees.

“These cases clearly show how private use of facial recognition by corporations, institutions, and even individuals poses just as much of a threat to marginalized communities as government use,” the letter reads. “Corporations are already using facial recognition on workers in hiring, to replace traditional timecards, and to monitor workers’ movements and ‘productivity’—all of which particularly harm frontline workers and make them susceptible to harassment, exploitation, and put their personal information at risk.”

Several cities across the United States have banned government use of facial recognition, but just one—Portland, Oregon—has banned both public agencies and private corporations from wielding the technology to surveil workers and customers. The coalition hailed the Portland ban as a “template for other lawmakers to address the concerns with private and corporate use of the technology.”

“Facial recognition technology poses serious threats to personal freedom. Letting this tool of authoritarian control spread throughout the private sector has serious implications for worker organizing rights and heightens the risk of catastrophic biometric data breaches,” Tracy Rosenberg, advocacy director at Oakland Privacy, said in a statement Wednesday.

“The troubled record of facial recognition technology in identifying darker skinned people and youth poses severe dangers for people too often criminalized,” Rosenberg continued. “Facial recognition technology should be put back in the bottle.”

Evan Greer, deputy director of Fight for the Future, stressed that mere reforms or self-regulation by private entities—such as opt-in consent measures—will not be enough to rein in the abusive technology.

“If employees have to agree to being under constant facial recognition surveillance in order to have a job, that’s not meaningful consent,” said Greer. “If a patient has to agree to have their biometric information collected in order to receive care at a hospital, that’s not really consent. Even more innocuous uses, like getting your face scanned to buy a burrito, come with significant risks.”

“The vast majority of people have no idea what the dangers of this technology are,” Greer added, “and putting the onus on them fails to recognize power imbalances.”

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